Asclepius is a revolutionary company in conventional medicine, focusing on shaping human character and the long-term effects of personality changes. They offer unique extracts for cultivating acquired traits, helping individuals transform themselves or their loved ones.
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About
"Asclepius" named after the Greek god of healing, focuses on shaping human character, emphasizing the long-term, chronic effects of personality changes. Asclepius offers unique extracts for cultivating acquired traits, aimed at those seeking transformation for themselves or their loved ones. This is a fictional e-commerce website design project, where my role was to design the user interface (UI), optimized for both desktop and mobile.
Style guide
The logo of "Asclepius" is uniquely designed with two elements representing a DNA structure, featuring a smiling circle and a sad circle. The design creates the appearance of two figures: one joyful and flourishing, and the other sad and retreating. The use of purple and turquoise colors creates a sense of balance and harmony, emphasizing transformation and change. The combination of all these elements symbolizes the company’s mission — shaping human character, enhancing quality of life, and maintaining a deep connection to nature and health.
Primary Logo
Secondary Logo
Logo Mark
Color Palette
Pastel Turquoise
Secondary Color
HEX: #7EDECB
It is a soft and refreshing color, symbolizing calmness, nature, and relaxation.
Seafoam Green
Primary Color
HEX: #5DB6A4
"Seafoam Green" It is a fresh and calming color, symbolizing nature and tranquility.
Pastel Purple
Secondary Color
HEX: #BB9ABB
The color #BB9ABB, a light purple shade, connects with the "Asclepius" brand by evoking calmness and tranquility, representing the brand's healing aspect and focus on enhancing well-being.
deep purple
Primary Color
HEX: #9F4D9D
The color #9F4D9D, a deep purple with a touch of red, symbolizes transformation, spirituality, and balance, aligning with "Asclepius"’s focus on shaping character and enhancing quality of life.
Typography
The Fredoka and FB Avia fonts are modern sans-serif typefaces. Their style is balanced, neither too sharp nor too rounded, conveying a sense of seriousness, innovation, and quality. These qualities align perfectly with Asclepius' focus on transformation, healing, and personal growth, reinforcing the brand's mission and image
Our products
